Nigeria has over the last twenty years of experience evaluation abyss between the international community. The military leadership and democratic institutions in Nigeria have bitterly poor abroad. The rot of the system caused by high looting left almost all areas of the country in ruins. Different growth rates show that Nigeria is the lowest rung of the ladder. For example, unemployment is high in recent years, caused by a power failure and acuteInaccessibility of capital for entrepreneurs. Manufacturing companies have been closed to churn out millions of people every year. Niger Delta crisis-in-view, damage the country's image abroad. Advance Fee Fraud is increasing, especially with the foreign victims.
Was presented with the image of unfanciful Nigeria, and if you look deep inside, you will find that all the negative stories were made more than a half-truth or Nigeria or not at all true. Thecurrent government is not sleeping at all. The three levels of government recently, the impact on their constituencies. The Federal Government through its seven-point agenda has tried a little ', to give a reason in politics. E 'quasi-state as: National Agency for Food and Drugs Administration and Control (NAFDAC), Standards Organisation of Nigeria (SON), Economic and Financial Crimes Commission (EFCC), etc. were the vanguard of fulfilling its mandate.
In the stateLevel of governors have tried to keep its election promises. States like Lagos, Rivers, Delta and Anambra were a model for other governors. Take Lagos for example, in the last three years of the chaotic nature of Lagos to become a semi-London. Lagos Island is adequately developed and radiant, Oshodi, has contributed a new look, along with many other cities in the metropolis. Governor Fashola has within two years of leadership many paved roads, school facilities, providedPipe borne water, provided ICT centers, the pace etc.Due Governor of Lagos State, has other people are competing in terms of ICT development, education, health, roads, etc.
With this latest development is enough to say that Nigeria is at the limit of the Reformation. Position for Nigeria, its position in the community image of the new nation should be washed. This leads to an interesting concept of "rebranding". In a lay mans language rebranding and repackaging of a product. A good productto improve their turnover is re-branding is to attract more customers. Nigeria, which have a bad product, once rebrand in order to improve its image.
Recently, the Minister of Information and Communication of Prof. Dora Akunyili announced the rebranding strategy of the government. The project was launched by President Umar Yardua and $ 1 million has been allocated to it. The announcement brought a lot of media hype, what the media chat, forums and gossip. Some people werewhile others do not support.
Prof. Dora Akunyili in defending the project recognized that the image of the country was in ruins. Imagemaker As head of the government, want the former Nigeria enjoyed a good reputation restored. Their intentions are not to sing the praise, but by their desire, the image of his country, loves his much.Judging so successful in his previous assignment (DG NAFDAC), you realize that they have a strong resemblance to the their country has a lift is worn. As DGby NAFDAC during his many trips abroad, came to the conclusion that there is no place like home.
Since the rebranding project, she and her team have begun to spread the message locally and in the diaspora. The whole world must know some good things about Nigeria: the weather is fine, intelligent people, low taxes, good sights, etc.In their campaigns urged Nigerians to believe in themselves. He said that his main task is that theyto encourage journalists and media organizations, the good things about Nigeria project, while at the same time responsible for reporting the negatives in the system.
One of their other reasons for the re-branding project is to use the land for its strategic location in West Africa in order. They suggested that re-branding Nigeria is a hub for business activities. There are a lot of things, foreign investors can put their capital: agriculture, health, roads, ICT, telecommunicationsetc.
At this point one might wonder if this grandiose project will fall to the asphalt as the project "Heart of Africa". Let me have failed a short lesson of Prof. Dora Akunyili in one of his aspirations in life. He lived a supernatural life. She is a mother of success, teacher success, successful administrator, etc. And 'interesting to know that when she is the most famous woman on the planet Earth, has more than a thousand awards in her kitty. With thisLuck on their side I think the project is successful.
The rebranding project, if pursued, the country attracts foreign grants, loans, technical assistance, goods, etc. The most populous black nation must charge again.We Nigeria Nigeria needs more of us. There should be about what we can to help Nigeria to what we receive from him. It is not in the pack our bags in Europe or the United States to solve our economic problems are WLL, but it will end when we put our time topursuing the things of quality.
